Author Archives: jimure

Fly Fishing for Sales to be released on May 15, 2014



            Salt Lake City, March 17, 2014—FLY FISHING FOR SALES, 33 Axioms for Making Big Money in Sales, will be released on May 15, 2014, by Gardner and Grace Publishers, Salt Lake City.

Preview copies in Microsoft word are available in advance to interested media.  Send inquries to  For a sample go to

The book was compiled and written by Jim Ure, author of the LAUGHING TROUT, with input from dozens of successful sales and marketing representatives.

Ure is a long-time fly fisher whose years in sales and marketing come to life in this lively telling of how to apply fly fishing techniques and philosophy to the art of making high-ticket sales.

Each of the 33 Axioms begins with the author’s lyrical summary of the analogy, followed by a quote illustrating the axiom, who has been a fly fisherman and sales and marketing executive for more than half a century.  His work included marketing and sales for Procter and Gamble, and clients such as Ski Utah, American Air Lines, the National YMCA, Continental Bank, Snowbird, Mount Olympus Waters and Hi-Land Dairy.

A case history demonstrating the comparison between fly fishing and a particular sales situation is presented by the author, often with humor and always with a clear message.

“I want to thank the many fly fishers, both men and women, who helped with this work.  It is the culmination of more than a dozen years of inquiry and thoughtful suggestion,” said Ure from his base in Salt Lake City.

“My feedback from sales reps and marketing people has been very positive.  I see this as a book that can be useful marketing managers and CEOs, as well as sales reps “on the ground.”

“If you fly fish, you’ll get plenty of ‘ah-hah moments,” said Ure.  “If you don’t fish, you’ll still get it.”

Chapter headings include:

  • Observe with Detachment
  • Risk It
  • Expect to Succeed
  • Set No Time
  • Let the River Talk to You
  • Select Your Trout
  • Competition Muddies the River
  • Always Cast to the Biggest Fish
  • Calmness Endures
  • Step into Changing Water
  • Slow is Real
  • Deliver Naturally, Execute Simply
  • Never Set the Hook Too Hard
  • Play with Patience and Caution
  • Never Eat Your Customer

The book will be available from in both printed and kindle versions. It will also be available from the author at $15 a copy plus shipping.  Bulk orders for sales staff will be discounted 10% if ordered directly from the author.

Orders can be taken at or by phone, 801-201-4405.

The author extends special thanks to Cory Ure, Joe Ure, Maryann Townsend, Aaron Carpenter, Christian Dives, Todd Floyd, Dries de Bruyn, Bert Vosters, Alan Burrows, Ed Sauriol, Steve Schmidt and Alastair Gowans.



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On now: THE LAUGHING TROUT, Jim Ure’s new novel about Fly Fishing in a Mad, Mad World of Love and Pandemonium

Subject:  My Mother Doesn’t Like This Fly Fishing Book


New Book For Fly Fishers: The Laughing Trout,

 A Novel of Fly Fishing in a Mad, Mad World of Love and Pandemonium,

by Jim Ure


Media outlets:  For a free review copy contact the author.  Specify Kindle reader format or paperback. Provide contact information and the name of your blog/publication/show. 


Gardner and Grace Publishing announces release of THE LAUGHING TROUT  by Jim Ure.  It is available from Amazon in both softbound ($14.99, 204 pages) and for Kindle readers ($2.99, 178 pages).

Subtitled “A Novel of Fly Fishing In a Mad, Mad World of Love and Pandemonium,” THE LAUGHING TROUT will find an appreciative audience among fly fishers.

It’s a laugh-out-loud kind of book about a fishing guide who plays a practical joke on a zealous wildlife officer (who happens to be his dislikeable cousin).  The blowback is more than he bargained for, especially when a beautiful television reporter falls for our guide and announces to the world a large reward awaits the first person to catch the elusive “Lago Poopo Trout.”

A cast of bizarre and colorful characters descends on the guide’s beloved river.  Mayhem ensues as each tries to outdo the other in pursuit of this odd species.

The endorsements in the book’s first pages are mostly complementary—from writing luminary Carolyn Howard-Johnson; Bob Springmeyer, editor of the North Country Fishing Report; Dave Hall, artist and fly fisher, and Franz Grimly, Scottish river guide and Scottish River National Fly Fishing Champion.

And then Ure’s mother has her say.  You can see the endorsements and sample pages at

Ure dedicates the book to his childhood friend and fellow-fly fisher, the late Sheridan M. Anderson, author of the CURTIS CREEK MANIFESTO.

Jim Ure, who also writes under the name James W. Ure,  is the author of four other books: BAIT FOR TROUT, Being the Confessions of An Unorthodox Angler (Regnery); HAWKS AND ROSES (Peregrine Smith), and LEAVING THE FOLD: CANDID CONVERSATIONS WITH INACTIVE MORMONS (Signature), as well as THE LAUGHING TROUT.

Sample chapters of Ure’s next book, FLY FISHING FOR SALES, are found at the end of THE LAUGHING TROUT.

FLY FISHING FOR SALES will be available from Amazon about May 1, 2014.  This is a book is directed to men and women in sales and management who also fly fish.  “Learn the Axioms of Selling Sharp Steel Hooks to Fish and You Can Make Big Money In Sales.” Ure offers 33 analogies between fly fishing and selling.

Jim Ure lives in Salt Lake City and fishes about 75 days a year, both in the Mountain West and internationally.  He is available for interviews and speaking engagements.  See his website,

Jim Ure’s literary representative in Sheree Bykofsky.


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Last Battle of World War II for International Travel News

As a result of last year’s trip to the Netherlands, I’m submitting this to a magazine that’s published my work before–International Travel News.

Visiting The Dutch Island of Texel: Europe’s Last WWII Battlefield

By Jim Ure

I traveled to the Dutch Island of Texel (pronounced Tessel) in September, 2012, to do some research for book I am writing.

Texel is the site of an unusual battle in which troops fighting under Hitler turned on one-another and continued a vicious battle even after Germany’s unconditional surrender ended World War II in Europe.

Today, Texel’s summer beaches are busy with European sun-seekers who take the short ferry ride from Den Helder to swim, sun, kite-board and surf on the 15-mile long island. It has a large wildlife refuge, wonderful bicycle paths and is home to the famous Texel sheep, about which we shall hear more.

My trip began with a direct coach flight to Paris from Salt Lake City on Delta (I used 125,000 Sky Miles plus $90 each way for a comfort upgrade) and stopped a few days at one of my favorite Left Bank Hotels (Trianon Rive Gauche Best Western (€188 a night, approximately $258).

Once mental my time clock adjusted, I trained to Brussels for a stop at the Royal Military Museum (Parc du Cinquantenaire 3, 1000 Brussels, admission free,  This is a must for any war history buff, with everything from ancient pikes and armor to modern tanks and jet fighters. It is the best military museum I have ever experienced.

Using a Rail Europe pass, I moved on to Amsterdam, then changed trains (in the nick of time, with the conductor holding the door open for me) and rode for 90 minutes until reaching Den Helder and the ferry to Texel.

During the brief ferry trip I made the acquaintance of Else Koorn, who teaches kindergarten in the island town of De Koog, my destination.   In a wonderful gesture, Else and her husband Tyman (he’s a police detective) invited me to dinner.

When I told Else and Tyman I was on Texel to research the so-called Georgian Uprising of WWII, they knew just the man I should turn to for my research:  Gelein Jansen.

Gelein is a native of Texel and has studied this fascinating slice of war history for many years.

He picked me up early the next day from my hotel in De Koog and we began an eerie trip back in time. He filled me on the background.

In 1943 Hitler formed the 882nd Queen Tamara Infantry Battalion, consisting of about 400 German and 800 Georgians, some of latter being turncoats from the Russian Army.  They were initially ordered to fight anti-German partisans in Poland, but were shifted to Texel on Feb. 6, 1945, where Hitler believed the Allies might make another landing.  The Georgians were put to work building bunkers and gun emplacements.

We first drove into a thick forest where Gelein stopped the car and asked me to look for a bunker. I slowly made out the concrete walls and curved sides of what had once been a storage site for ammunition.  It was mossy and overgrown with vines and brush.  A chill went up my spine.  This 2,000 acre wood held 50 such bunkers, Gelein told me.  Soon, he was pointing them out at regular intervals.  Most were made of rough concrete, but a few were brick. Some had been converted to use by the farmers of the island.

By early April, 1945, the Georgians on Texel could sense how the winds of war were blowing: The Allies were closing in on Berlin and the war would soon end. Canadian troops were already advancing toward Texel, and German surrender was at hand.  The Georgians believed that a landing by Allied troops in Holland was imminent.

The Georgians’ great fear was that once in Allied hands, they would be turned over to the Russians.  Stalin’s treatment of these once-Soviet subjects who had fought for Germany consisted of a bullet in the back of the neck.  Even Russians who were German prisoners were sometimes executed or certainly sent to the gulags.

The Georgians decided to revolt against the Germans who commanded them.

Gelein took me to the barracks where the revolt began, now a dairy farm.

It was here, shortly after midnight on April 6, 1945, that the Georgians turned on the Germans and while they were sleeping quietly killed several hundred of their German masters using bayonets and knives. The Dutch underground quickly moved to help the Georgians and many islanders took up arms.

Sporadic shots could be heard throughout the night and for the next few days as the Georgians and the Dutch resistance found German holdouts.

Meanwhile, some of the surviving Germans fled the island but soon returned with about 2,000 German riflemen.

Gelein explained that the revolt staggered to a halt when the Georgians failed to capture artillery batteries at either end of the Texel.  These batteries fired on Georgian positions while the fresh German troops combed the island foot-by-foot in dragnet style, flushing and killing the Georgians like hunted pheasants.

Any captured mutineers were ordered to dig their own graves, remove their German uniforms, and be executed. This continued for weeks as more Georgians were captured or killed.

Germany’s unconditional surrender in World War II came on May 8, 1945, yet not until May 20, 1945, did newly-arrived Canadian troops pacify “Europe’s last battlefield.”

We visited the Georgian Cemetery near Oudeschild, where I picked a fresh rose from the well-kept burial ground.  Fifty dead Georgians lay under each row of roses.  There were perhaps a dozen rows, as well as a monument in Dutch and Georgian.

The German dead were initially buried on Texel, but in 1949 were moved to their final resting place at Ysselsteyn Military Cemetery in the Netherlands.

Gelein also showed me the marsh where the bodies of Dutch resistance fighters were thrown after being executed by the Germans.  Additionally, I interviewed a woman who had vivid memories of a wounded Georgian hiding in the hay on her farm.

The 228 Georgians who survived by hiding from the German troops in coastal minefields, or who were concealed by Texel farmers, were eventually turned over to Soviet authorities under an agreement with the Allies.

Almost all the Georgians went into Soviet gulags.  In an odd turn of fate, perhaps because of Stalin’s death in 1953, those Texel Georgians still alive were “rehabilitated” in the mid-1950s and allowed to return home.

As we drove the roads of the island, Gelein pointed out detritus left over from the war—the bent propeller of an American P-38 fighter and the engine of a British Beaufort torpedo bomber pulled up in fishing nets.

After a wrenching day of viewing bunkers and gun emplacements and fields where the battles had taken place, and after reliving those moments of 67 years before, I was ready for an early evening.

However, Else and Tyman had other plans for me.  There was a chef competition taking place in De Koog that evening, a sort of street fair with samplings of all the food offerings available on the island.  My favorite were the succulent Texel lamb chops, famous the world over, said to be flavored by the salty grass of the island.

Another chef was quite unsuccessful in his attempt to create an American hamburger.  He overdid everything, from cooking to condiments.

It was time to go.  My 3 night stay at the Hotel Tesselhoff in De Koog came to €259.90 ($365.95).  For more on this very pleasant facility go to Meals were about another $100 for my stay on the island.  I tipped Gelein $150 and I highly recommend him.

The population of the island swells on summer weekends, and my suggestion is to visit in May, June or September.

To learn more about the Texel Uprising of 1945 I suggest you start at www.­_Uprising­_of_Texel.

Reach the author at or

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The Mystery of Professor Djobadze

Researching in preparation for writing a book can be as interesting as writing the book itself.  Maybe more interesting.  I have a writer friend who says she gets “research rapture” as she works on the background that will eventually form her stories.

What happened to my professor?

Wachtang Djobadze (or Djhobadze), my professor of art history at the University of Utah from 1960-62 (I was taking graduate level seminars with him while working on my BS), was a very interesting man.  He had mentioned fighting for “both sides” in World War II, but where did that put him?

My interest in the uprising on the Dutch Island of Texel (see previous post) was certainly sparked by my memory of his words, but never did I dream he was actually part of the so-called “Texel Uprising” in which the members of the Georgian Legion murdered their German officers and NCOs in the sleep, and in return were murdered by the German Wehrmacht even after Germany had signed a truce on May 7, 1945.

After all, some 20 million Russian soldiers fought in World War II, and he could have been anywhere in Europe or Russia.  I had always thought he had joined partisans or German-formed nationalist organizations in the Ukraine or the Caucasus.

Gelein Jansen, Texel’s local history expert, did some sleuthing after I had spent the day with him.  Here is the first cryptic email I got from him  (please note that I have seen his first named spelled with both a W and a V):

Hello Mr. Ure: we found out that the real name is Vachtang Tsjtsisjvili, his mother was Djobadze so he took her name as family name. Greetings from Texel

And here was the next email I got from Gelein:

Hello Jim, there’s a rumour that the Canadians on Texel gave the Georgians who didn’t like or dare to go back to their home land, the possibility to come over to Canada with them. Gr. Gelein. PS. He is with his original name on a list from my “spokesman” in Den Helder.

So amazingly, Wachtang was indeed fighting on Texel, this time for the German-formed 822nd Queen Tamara Battalion, and then just as suddenly, against the Germans while wearing a German uniform.

The 1st Canadian Army arrived on Texel and finally quelled the fighting on May 20, 1945.

How he escaped is another question that lingers in my mind:  did the Canadians help him?  The 228 surviving Georgians were sent by the Canadians to the Dutch mainland on June 16, 1945.   Or was he part of a small group who went by lifeboat to England a few days after the uprising?   I remember him saying he worked for a U.S. government agency, either the U.S. Information Agency or Radio Free Europe, so somehow he found his way to the U.S. zone and became useful as some kind of propagandist (just guessing at this).  He frequently talked about being at Dumbarton Oaks near Washington, D.C., an important research museum which (among other things) specializes in Byzantine art.  Its research arm is part of Harvard University.  After that he somehow found his way to Utah.  He loved the mountains here and a number of his students went with him on picnics in (as I recall), Millcreek Canyon.

A correction to my earlier blog post:  The 882nd was a battalion, not a regiment.


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Sheree Bykofsky now represents Jim Ure as literary agent

I’m pleased to announce that Sheree Bykofsky is now representing my writing. Sheree has placed and had published more than 1,000 different books and I’ve never had anyone work so hard for me. Together we have shaped my novel, SULA EATS THE SEA, and it will be offered to publishers in March. Sheree will also represent my other work, including THE EDITOR’S WOMAN (fiction) and POLIO BOYS (memoir).

This is my thank you to her for being at my side as well as for watching my back!

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